How to Add Users to Google Analytics

Getting the Hang of User Permissions

To keep your Google Analytics account running smoothly, you gotta know the different user permissions and roles. Let’s break down the types of user roles and the access levels you can dish out.

User Roles Explained

Google Analytics has a bunch of user roles, each with its own level of access and control. Here are the main ones:

• Administrator: The big boss. They can manage everything—account settings, user permissions, and tracking configurations.
• Editor: These folks can create and edit properties and views but can’t mess with user management.
• Marketer: Focused on campaigns, they can create, edit, and delete goals, filters, and other campaign-related stuff.
• Analyst: They get to create and tweak custom reports, dashboards, and segments.
• Viewer: They can only look at reports and dashboards—no editing allowed.
• None: No access at all. Nada.

In Google Analytics 4, things are a bit simpler with five roles:

• Administrator: Full control over everything.
• Editor: Can modify properties and views.
• Marketer: Handles campaign tracking and goal settings.
• Analyst: Can create and edit reports and dashboards.
• Viewer: Just views existing reports and dashboards.

For more details, check out MonsterInsights and Data Driven U.

Access Levels

You can give users access at different levels in Google Analytics:

• Account Level: Access to all properties and views in the account. This is top-tier access, usually for Administrators.
• Property Level: Access to all views within a specific property. Users can manage settings and data for a particular website or app.
• View Level: Access is limited to a specific view. Users can only see and interact with data in that view.

For more info, check out and MonsterInsights.

Knowing these roles and access levels helps you manage your Google Analytics account better and makes sure everyone has the right permissions. For more tips on setting up and managing user roles, check out our guides on adding users to Google Analytics and .

Adding Users to Google Analytics

Steps to Add Users

Adding users to Google Analytics is pretty simple, but you gotta follow each step to the letter to make sure everyone gets the right access. Here’s how you do it:

1. Sign in: Log into your Google Analytics account.
2. Go to Admin: Click on “Admin” at the bottom-left corner.
3. Pick Access Level: Choose either “Account” or “Property” level. Adding a user at the account level gives them access to everything, while adding at the property level limits them to just that property ().
4. User Management: Click on “Account User Management” or “Property User Management” based on your choice.
5. Add New Users: Hit the “+ Add users” button.
6. Enter Email: Type in the email address of the person you’re adding.
7. Set Permissions: Choose the right permissions for the user.
8. Add User: Click “Add” to finish up.

For a deeper dive on setting up Google Analytics, check out our guide on how to set up Google Analytics 4.

Permissions and Access Levels

Knowing the different permissions and access levels is key to managing users in Google Analytics. Permissions decide what users can do and see.

• Manage Users: Lets the user add, edit, and delete other users. Available at both account and property levels. Users with this can manage roles and permissions within their access level (MonsterInsights).
• Edit: Allows for admin tasks like creating and editing properties, views, filters, and goals. Users can also tweak configuration settings.
• Collaborate: Users can work on shared assets like dashboards, annotations, and custom reports. They can create, edit, and delete these shared assets.
• Read & Analyze: Gives read-only access to view reports and data. Users can’t change any settings.

Make sure to assign the right permissions based on what each person needs to do. For more on managing user permissions, check out our article on managing user permissions.

By following these steps and understanding permissions, SEOs and digital marketers can manage their Google Analytics accounts effectively, ensuring everyone has the right access to do their job. For more tips, explore our article on how to connect Google Analytics to WordPress.

Managing User Permissions

Keeping tabs on who can access and tweak your Google Analytics data is crucial. Let’s break down how to edit and delete user permissions without getting lost in the weeds.

Editing User Permissions

Editing user permissions in Google Analytics is pretty straightforward. Here’s how you do it:

1. Head over to Admin in your Google Analytics account.
2. Under the right Account, Property, or View, click on User Management.
3. Find the user you want to tweak permissions for and select them.
4. Adjust their permissions by checking or unchecking the boxes:

• Edit: Lets users add, delete, and edit accounts, properties, views, filters, goals, etc.
• Collaborate: Allows users to create and share personal assets and work on shared ones.
• Read & Analyze: Gives view-only access to data and reports.
• Manage Users: Lets users add or delete other users and assign permissions.

1. Hit the Save button to lock in your changes.

Need more details? Check out Optimize Smart.

Deleting User Permissions

Deleting user permissions is just as easy. Here’s the lowdown:

1. Go to Admin in your Google Analytics account.
2. Under the right Account, Property, or View, click on User Management.
3. Find the user you want to boot.
4. Click the Remove button next to their name.
5. Confirm the deletion if asked.

Remember, deleting a user wipes out all their permissions across the selected account, property, or view. Make sure you know what you’re doing so you don’t accidentally lock someone out.

For more tips on managing user permissions and best practices, check out our articles on how to set up Google Analytics 4 and what is user engagement in Google Analytics.

For a deeper dive, the MonsterInsights guide is a solid resource.

Best Practices for User Management

Keeping your team in sync with Google Analytics can be a game-changer for SEOs and digital marketers. Here’s how to make it happen without pulling your hair out.

Creating User Groups

Grouping users is a smart move for managing permissions. It’s like herding cats, but easier. You can bundle users together and assign permissions to the group instead of each person. This saves time and keeps things consistent.

1. Define User Roles: Figure out who’s who on your team—analysts, marketers, admins, etc.
2. Create Groups: Use Google Analytics to set up user groups for each role. These groups can be slotted into different levels of the Analytics hierarchy, giving them the right permissions ().
3. Assign Permissions: Give each group the permissions they need. Analysts might just need to look at data, while admins need the keys to the kingdom.

4. Regular Reviews: Check in on these groups now and then to make sure permissions still match up with what everyone’s doing.

For more on how to set this up, check out our guide on what are users in google analytics.

Resources for User Management

Google Analytics has a ton of resources to help you manage users without losing your mind. From guides to videos, they’ve got you covered.

1. Google Analytics Support: The official support site has step-by-step instructions for creating, editing, and deleting user groups ().
2. Learning Resources: Dive into tutorials, webinars, and articles to stay on top of best practices and new features. These are gold for getting the most out of Google Analytics 4 ().
3. Community Forums: Join the conversation with other SEOs and digital marketers in Google Analytics forums. Share your war stories, ask questions, and pick up tips on user management.
4. Guided Flows: Use guided flows within Google Analytics to make user management tasks a breeze, like setting up user groups or tweaking permissions.

For more tips on managing users and permissions, check out our article on how to add users to google analytics.

By sticking to these practices and using the resources at your disposal, you can make sure your team gets the most out of Google Analytics while keeping your data secure and under control.